How to Write a Cover Letter That Actually Gets Read
Most cover letters are ignored. Here's a proven framework used by candidates who land interviews at top companies like Google, Airbnb and Apple — and what makes the difference.
A cover letter is your first impression — and most hiring managers spend less than 30 seconds on it. The goal isn't to repeat your resume; it's to answer one question: why you, for this role, right now.
1. Open with impact, not formality
Ditch "I am writing to apply for..." — every recruiter has read that sentence ten thousand times. Instead, lead with a specific observation about the company or a result you've achieved: "When Spotify redesigned its home feed last year, I rebuilt the same interaction in Figma just to understand the decision-making behind it. That obsession is why I'm applying."
2. Mirror the job description language
Applicant tracking systems scan for keywords. Use the exact phrases from the job post — not synonyms. If they say "cross-functional collaboration," don't write "working with different teams."
3. End with a clear call to action
Close by proposing a next step: "I'd love to walk you through my portfolio in a 20-minute call — I'm available any morning next week." Specificity signals confidence.
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